How do I track and approach leads with LinkedIn Sales Navigator?

LinkedIn Sales Navigator makes it easy to monitor leads in a targeted way and follow up in a structured manner. Leads can be easily saved in lead lists, allowing you to track updates and previous actions taken. The tool provides notifications about job changes and company updates, so you can reach out at exactly the right moment.

When approaching leads, you can use InMail to send messages to people outside your network. A personalized approach increases the chance of a response. Additionally, LinkedIn Sales Navigator offers the ability to add notes and tags to leads, keeping conversations and follow-ups organized. To provide more structure, leads can be linked to a CRM, so all interactions and contact moments are automatically tracked.