What is an experiential positioning?

An experience-oriented positioning is a fundamental concept for brand positioning. An experience-oriented positioning uses sensory interaction – touch, smell, color and shape, sound, or taste – to associate a specific feeling with the brand.

This basic concept revolves around emotion. By linking the brand to a particular experience or feeling, the target audience feels a profound connection.

A brand with a successful experience-oriented positioning knows how to distinguish itself in a unique way from its competition by offering its own, unique experience. The brand can even create an entire world around itself, thereby taking an almost untouchable competitive position.

The best example of experience-oriented positioning is probably Red Bull. Red Bull not only gives you wings, step into the world of Red Bull and fly, bike, snowboard, jump, and fall with the biggest daredevils there are.

Read more about experience-oriented and other types of positioning that you can use as a basic concept for your positioning.