Veelgestelde vraag

What is a meta description?

Beantwoord door het team van Merkelijkheid Bijgewerkt op

Your meta description is a short summary of the webpage that tells visitors what they can expect from the page. This is the piece of text you see in Google search results, directly below the blue page title.

Keywords definitely count for your meta description, but not because of the value Google assigns to them. The meta description is increasingly meant for the user experience. A good meta description clearly explains what information someone will find on this page and matches their search query.

With a good meta description, you attract users. Google then considers the click-through rate important and includes that in the ranking.

The meta description of your page tells visitors what to expect and what information you offer.

On our online marketing page, you can read more about technical SEO.