What is a keyword?

By keywords, we literally mean the words used in search engines to look for information.

The keywords your target audience uses are essential for both your SEO and SEA strategy and activities. You want to optimize your website and campaigns to be found as much as possible for the keywords of your (potential) customers. Keywords therefore form the basis of your SEO, SEA, and content strategy.

On our online marketing page, you can read more about SEO, SEA, and keywords.