What does SEO mean?

SEO stands for Search Engine Optimization. SEO is the technique of optimizing your website so that it can be optimally indexed by search engines like Google. Optimally indexed means that your website ranks high on Google without paying for it.

SEO therefore means: optimizing your website so that Google finds it, indexes it, and gives it a high position in its search results. It is good to first consider what that entails: finding and indexing well. Finding well means that Google knows your website exists and which pages there are. Only then can the search engine send its automatic crawler to map your site. Next, Google must index the information on your pages, or give it a place in its own database. This database is what Google then uses to perform searches. By making it as easy as possible for Google to index your pages, you take the first, crucial step towards optimization. If you do it well, this will bring you visitors – and leads.

On our online marketing page you can read more about SEO.