Brand identity

Surprising: the Real Costs of a Good Website

Surprising: the Real Costs of a Good Website
When realizing a new website, the devil, as they say, is always in the details. The then and now situation we describe above is the cause of this. Companies spend too much of their budget on the technology behind the website rather than the content that determines whether it’s actually a good website. A typical budget for a new website ranges between €5,000 and €25,000. The distribution from our illustration shows where this is spent.

The follow-up question is, of course, what good/quality content is. We’ll happily dedicate a separate article to this.

In this article, we’ve focused on websites primarily made to present your brand, which probably accounts for 99% of websites. Of course, there are also websites with other functions, involving complicated algorithms or large databases. Consider Amazon’s website, which involves much more technology, and therefore the ratios differ.

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