Positioning Archives - Page 3 of 6

Starbucks positioning hits the mark worldwide, but what exactly does Starbucks' positioning entail? We explain all aspects in detail.

Positioning strategy and positioning are not the same. What is the difference and what role does it play in your marketing strategy? We discuss it.

Positioning Albert Heijn vs. Jumbo: why Albert Heijn has the largest market share yet still loses to Jumbo. What role does positioning play?

Do you want to overhaul your brand's positioning but don't know how? Are colleagues pushing back? In this article, we focus on the basics.

Brand affinity is the key measure of marketing success, but what is it and how does it impact positioning?

Proposition and positioning are often confused. And when do you use a proposition and when a positioning? We explain how it works.

Positioning models come in all shapes and sizes. Which ones do you use in which situation, and how do they contribute to effective positioning?

The core of positioning research is an analysis of your competitors. We discuss which steps are essential and how to execute them.

Can your organization benefit from economic growth without a distinctive positioning? This and 7 reasons to take action.

KPN has been committed to core values and ‘major’ change for years, but real results are lacking. Is KPN’s positioning really right?

Coolblue scores high with its experts, but can the Coolblue strategy also be applied in, for example, the legal profession? We explain it.

The positioning and marketing strategy of Red Bull are iconic, which 5 lessons can you immediately apply to your company or situation?

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