Positioning Archives - Page 2 of 6

Article with examples of industrial and other B2B companies that successfully position themselves with surprising concepts.

Business service providers all compete within the same framework for a unique position. How do you step out of that and truly create differentiation?

The implementation determines the success of your new positioning and therefore deserves full attention. These steps are essential.

In this article, we share a clear step-by-step plan so you can get started with positioning your brand.

Café Royal basically takes over the entire positioning of Nespresso and makes little effort to hide it. That’s why they are Penguin of the Month.

In this article, an overview of the most important positioning components so that your positioning is actually practical to use.

How many touchpoints do you have before customers make a purchase? The customer journey visualizes this and focuses your marketing and communication.

We practically explain the different types of positioning and provide more than 12 fun examples from everyday practice.

A strong positioning has 4 aspects: purpose, emotion, consistency, and flexibility. But how do you apply this to your positioning?

What do the best rankings have in common? Over the past years, we have collected good positioning examples and listed them here.

What do IBM, Noma, and Usain Bolt have in common? They chose to be the best. Positioning is about making choices, and we explain why.

5 compelling positioning quotes and our fresh perspective on them that will hopefully inspire and guide you when you start positioning yourself.

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