Example Archives - Merkelijkheid

What can you learn from the core values of Facebook (Meta)? We share our perspective on defining core values and how that fits with positioning.

The positioning of Gamma explained: is the hardware store truly successfully positioned or is the brand mainly top of mind due to TV commercials?

We explain how Netflix has become a market leader in a competitive market through clear positioning and communication.

Why is Tesla's positioning a success? We outline the positioning and the influence of Elon Musk on this unique car company.

Will MediaMarkt's new positioning make a difference, or is the price fighter simply copying CoolBlue's positioning?

Café Royal basically takes over the entire positioning of Nespresso and makes little effort to hide it. That’s why they are Penguin of the Month.

Starbucks positioning hits the mark worldwide, but what exactly does Starbucks' positioning entail? We explain all aspects in detail.

Positioning Albert Heijn vs. Jumbo: why Albert Heijn has the largest market share yet still loses to Jumbo. What role does positioning play?

The core of positioning research is an analysis of your competitors. We discuss which steps are essential and how to execute them.

KPN has been committed to core values and ‘major’ change for years, but real results are lacking. Is KPN’s positioning really right?

Coolblue scores high with its experts, but can the Coolblue strategy also be applied in, for example, the legal profession? We explain it.

The positioning and marketing strategy of Red Bull are iconic, which 5 lessons can you immediately apply to your company or situation?

1 2 3 »

Example.