Brand archetypes book
The practical guide to brand archetypes. How do you ensure that you are not just another ‘reliable partner’, but a brand that is immediately recognized? Discover how to build an unbeatable distinctive power with brand archetypes.
Why Most Marketing Theory Fails in Practice
Everyone knows the power of the Hero at Nike or the Creator at Apple. But let’s be honest: you are not Apple. How do you translate that powerful psychology to a down-to-earth B2B company? How do you ensure that your brand archetype is not just a nice picture on the wall, but a compass for your entire business operation?
Many books about archetypes remain vague. You miss the practical tools to get started immediately. Especially if you are active in business services or industry.
From theory to tangible result
In Brand archetypes: the secret of strong brands Ties Morskate shares the blueprint he developed over the past 15 years at Merkelijkheid. This is not a dry marketing book, but an inspiring guide full of concrete examples.
What makes this book different:
- 100% practice-oriented: no vague concepts, but tools you can apply immediately.
- The B2B focus: for each archetype a practical case from business services and industry.
- Proven methodology: based on 15 years of practical experience with ambitious brands that want to grow.
What do you discover in this book?
You will discover at least:
- The 12 archetypes unraveled: why they work and how they evoke universal images in your target audience.
- Making the right choice: how to determine which archetype truly fits your organization (and why ‘choosing’ is essential).
- Practical implementation: how to translate an archetype into text, image, and behavior of your employees?
- Inspiring cases: learn from successful examples from mechanical engineering, consultancy, IT, and more.
About Ties Morskate
As a partner at full-service marketing agency Merkelijkheid, Ties breathes brand strategy. For 15 years, he has helped ambitious brands find their identity and, more importantly, express it. His down-to-earth view on marketing ensures that complex theories turn into profitable strategies for his clients.