Fatbikes DOMINATE street and e-bike market – Podcast EP18

From Fatbike gangs to brokers on VanMoofs or Cowboys and yuppies on Urban Arrows: e-bikes have become commonplace in the streetscape. Where do they come from and how do these new brands position themselves? Also, attention to an out-of-control campaign at the Van Gogh Museum: the collaboration with Pokémon.

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Every two weeks a new episode about positioning with the main segment focusing on a special brand or market. Zeeman, Shell, Nike and Red Bull have already been featured. Curious? Check out the other podcasts here.

Positioning Van Gogh with Pokémon

Ties has noticed a sudden hype around the Van Gogh Museum, which started a unique collaboration with Pokémon. The success caused unforeseen crowds and mania in the museum, as Pokémon is back in full force. We discuss Van Gogh’s campaign, but also the appeal of collecting and collector’s items. What lessons about positioning can we learn from this?

Positioning E-bikes and the Fatbike

In recent years, we see more and more e-bikes on the streets. We thought it was high time to take stock: who are the key players and how do they position themselves in the e-bike world? We discuss brands like VanMoof, Cowboy, Urban Arrow and the new fatbike brands like KNAAP. We get advice from e-bike expert and owner of Fietsenwinkel.nl Mark de Vos, who shares his view on this market and has a question for Ties and Tal. We ask questions and philosophize about where the market is heading, who the big players are and will become, but also what the future holds for the veterans Gazelle, Batavus, Giant and many more. Listen and watch along and learn everything about the e-bike world.

Don’t be a Penguin

Want to contribute to our show? Do you have suggestions for themes or questions for Ties and Tal about marketing and positioning? Send them to [email protected] or leave a message or comment where you watch or listen. Thanks for watching and see you next time!

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